Dr. Rabin was one of the first doctors in the region to use Perioscopy™ to help his patients, and is one of the most prominent members of the Western Washington Periodontics ongoing education organization. If you can find a dentist in the state of Washington who doesn't know Dr. Rabin, you may have found the newest, greenest dentist in the state.
Dr. Rabin's practice had been working with a cookie-cutter Web design company that made basically identical dental Web site templates for every client. The site did not feel anything like the office and it lacked Search Engine Optimization and any sort of backend usability interface. The site they had used for years was disappointing, impersonal and didn't focus at all on what makes his skills and practice unique.
We started by providing a ground-up rewrite of the entire site for clarity and Search Engine Optimization, while focusing on giving the web browser the same experience from entering the site they might experience when walking through the front door. We brought focus to his unique selling propositions while providing dozens of pages keyworded for the attention of Search Engines, and by extension, regional readers. We then saved precious time and financial resources by automating the dentist referral process, even allowing for secure, HIPAA compliant transfer of medical records, X-rays and patient registration. Pathway Solutions was able to take a collections of tasks that required as much as 20 hours per week and consolidate it down to under 20 minutes, while improving the experience had by the patients