Ride CWB

DESCRIPTION:
Connelly Wakeboards (CWB) is one of the world's leading innovators in the manufacture of wakeboards, and development or wakeboard technology. They work closely with industry leading sport professionals like Scotty Broom and Andrew Adkison, as well as wake boat manufacturers like Mastercraft.


OBSTACLE:
CWB Wakeboards had world-class products, but a Web site that didn't reflect their dominance in the market place. They wanted something that embodied the excitement of the sport they helped develop that would also be useful for consumers and product dealers. The biggest problem was that they had three different sites representing three different product lines that needed to be brought into a single, easily manageable database.

SOLUTION:
Pathway Solutions consolidated the administrative interface for all three sites into a single, consistent account. We further integrated video, Flash and high resolution photo galleries without any slowdown to the user experience. The result has been an increase in year-over-year worldwide product istribution. The system that can be easily updated by the client to meet aggressive development cycles throughout the year. Also, using the full resolution images available, dealers are able to update their site with the latest product offerings without waiting for CDs or brochures. Allowing third party sites to integrate streaming video content into their own site has increased sales, interest and interaction with dealers and users

 

http://ridecwb.com/