Dental Care Design

DESCRIPTION:
Dental Care Design hosts one of the largest, most open spaces for dental work in Seattle's north end, and is one of the few that offers appointments in the evening hours. Dr. Jankowski is not only exceptionally qualified, but was personally invited by the president to be the personal staff dentist for the Whitehouse, including all visiting diplomats. The Dental Care Design office is the biggest consumer of Zoom teeth whitening products in the western United States, proving not only that they are busy, but that they cater to discriminating clients. 

OBSTACLE:
Dental Care Design wanted a Web site that conveyed as much professionalism as one would experience walking though the front door. The real obstacle was that the amount of money they were spending on traditional advertising was no longer paying off the way it had in past years, and they felt a need to migrate their efforts to the web.  

SOLUTION:
Pathway Solutions created a custom content management system to allow for changes to be made without administrator assistance. We optimized the site for search engines and implemented a proprietary Refer-A-Friend program with anonymous backend database reporting for historical trending, follow-up and retention maximization. To further enhance Search Engine Optimization and placement, we provided them with dozens of custom, original dental industry articles, thus insuring they would rank at the very top for their key search terms.

http://www.dentalcaredesign.com/